POWERFUL, CONTROLLED BLONDE -WITHOUT AMMONIA

Ammonia-free bleaching with professional lift. Mattie Nature Bleach Powder delivers up to 7 levels of clean, controlled lightening without harsh fumes, unnecessary damage or compromise. Designed for colourists and confident at-home users who want high lift, soft hair and predictable results.

Gentle on the hair. Serious on performance.

USED BY OVER 10,000 BEAUTY LOVERS

UP TO 7 LEVELS OF LIFT - START HERE

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Mattie Professional Nature - Bleaching Powder (Blue) Vegan 500g Sale price €999 Regular price €1999 Save 50%
Mattie Bleaching Powder (blue) 30g + Hydrogen Peroxide 12% 60ml €399

OVER 100,000 COLOUR LOVERS. HERE’S WHY:

So Easy and So Soft!

I had never used semi-permanent dye before, but Mattie was unbelievably easy to apply. The color showed up instantly and my hair actually felt softer afterward. Even after 10 washes, it was still visible. Perfect for trying something new

Sofia

Salon Results at Home

Mattie’s permanent line truly feels like salon quality. Full coverage, even on my gray strands, and the color stays rich and glossy. My hair feels healthy and not damaged at all. I’m sticking with this brand.

Hanna

Shockingly Vibrant on Dark Hair

The pigments are insanely vibrant! I have dark brown hair and I expected it not to show, but the color came through beautifully. No damage, no harsh smell, just simple and stunning results

Emily

Long-Lasting, Rich Color

Amazing results! I achieved the same effect at home that I usually get at the salon. The color stayed vibrant for weeks and my hair felt strong and nourished. Easily one of the best permanent dyes I’ve used

Laura

Finally a Dye That Doesn’t Dry My Hair

This is the first semi-permanent dye that doesn’t dry out my hair. It left my hair shiny and smooth, and the fade was super even with no patchiness. Ideal if you love switching colors often

Lila

WHY PROFESSIONALS CHOOSE MATTIE NATURE BLEACH POWDER

Most damage doesn’t come from bleaching - it comes from harsh formulas that work too aggressively.


Mattie Nature Bleach Powder uses advanced low-odour lightening technology that lifts efficiently while helping maintain hair integrity during and after lightening.

- Strong lift without ammonia
- Less irritation, no harsh smell
- Cleaner blonde tones

QUESTIONS ABOUT MATTIE NATURE VEGAN BLEACH

Simple, honest answers to the questions we get asked most, so you know exactly what to expect.


WHEN NOT TO BLEACH

- Do not bleach already damaged or breaking hair
- Do not bleach freshly coloured hair
- Do not use high volume on previously lightened lengths

Is this bleach suitable for at-home use?

Yes - for experienced users who carefully follow the instructions. Not recommended for beginners or damaged hair.

Does ammonia-free bleach really work as well?

Yes. Mattie Nature Bleach Powder delivers up to 7 levels of lift without ammonia, using advanced low-odour lightening technology instead of harsh ammonia fumes

Will this bleach damage my hair?

All lightening affects the hair structure. This formula is designed to reduce unnecessary stress by working evenly and predictably rather than aggressively. Proper technique and aftercare are essential.

Is this suitable for people with sensitive scalps?

The ammonia-free, low-odour formula is generally more comfortable than traditional bleach. However, a patch test is always required, especially for sensitive scalps or first-time use.

What blonde results can I expect?

Clean, bright blonde results with controlled lift and reduced warmth when used with the correct developer and proper timing, especially when paired with the correct Mattie developer and processing time.

Is this product vegan and cruelty-free?

Yes. Mattie Nature Bleach Powder is 100% vegan and never tested on animals.

“I coloured with Mattie today and the first thing I noticed was the shine. While blow-drying, it already looked glossy, like my hair had a fresh finish. And the colour came out super even, no weird patches.”

“Used the Mattie Nature copper shade today and wow, it’s not flat at all. It looks rich and dimensional in different light. Best part, my curls stayed soft and bouncy instead of feeling stiff.”

“Semi-permanent in progress and I’m surprised how easy this was. It glided through my hair and didn’t tug or feel messy. After rinsing, my hair still felt calm and soft, not dry or stressed.”

“Tinted my brows and finally, they actually match my hair. Usually brow tints barely show up on me, but this one did straight away. Now my face looks more ‘put together’ without doing anything else.”

“Went pastel pink with Mattie and it came out bright, not washed out. The colour is really even from roots to ends. And my hair still feels soft and touchable, which I didn’t expect with a pastel”

“I coloured with Mattie today and the first thing I noticed was the shine. While blow-drying, it already looked glossy, like my hair had a fresh finish. And the colour came out super even, no weird patches.”

“Used the Mattie Nature copper shade today and wow, it’s not flat at all. It looks rich and dimensional in different light. Best part, my curls stayed soft and bouncy instead of feeling stiff.”

“Semi-permanent in progress and I’m surprised how easy this was. It glided through my hair and didn’t tug or feel messy. After rinsing, my hair still felt calm and soft, not dry or stressed.”

“Tinted my brows and finally, they actually match my hair. Usually brow tints barely show up on me, but this one did straight away. Now my face looks more ‘put together’ without doing anything else.”

“Went pastel pink with Mattie and it came out bright, not washed out. The colour is really even from roots to ends. And my hair still feels soft and touchable, which I didn’t expect with a pastel”

“I coloured with Mattie today and the first thing I noticed was the shine. While blow-drying, it already looked glossy, like my hair had a fresh finish. And the colour came out super even, no weird patches.”

“Used the Mattie Nature copper shade today and wow, it’s not flat at all. It looks rich and dimensional in different light. Best part, my curls stayed soft and bouncy instead of feeling stiff.”

“Semi-permanent in progress and I’m surprised how easy this was. It glided through my hair and didn’t tug or feel messy. After rinsing, my hair still felt calm and soft, not dry or stressed.”

“Tinted my brows and finally, they actually match my hair. Usually brow tints barely show up on me, but this one did straight away. Now my face looks more ‘put together’ without doing anything else.”

“Went pastel pink with Mattie and it came out bright, not washed out. The colour is really even from roots to ends. And my hair still feels soft and touchable, which I didn’t expect with a pastel”